Press Release

99acres PR Note

June 1 2015 Launches its Mobile App through a TV Commercial have launched their mobile app that will help consumers to search for a property anytime. The app was developed especially to bring convenience to consumers when they are in the property search mode. The latest campaign brings out this convenience aspect beautifully through a story that has a modern day setting
Conceptualised by JWT, the story is about 2 friends living together in an apartment. While they are watching television in their living room, a girl walks in with her luggage. She greets both these guys and they reciprocate. While this is happening one of the guy turns towards his friend sitting beside him and he finds that he is not there. We realise that the guy is actually standing next to the girl. Both of them are couple. This guy then says to his friend that both of them are moving together in their apartment. Knowing this the other guy is thrilled but realization sets in the very next moment. With a funny expression on his face, he realizes that he will have to move out and he has no choice. Cut to next scene, we see him sitting in the middle of a busy street with his luggage and searching for a rental property on mobile app. With 2lakh+ rental properties on the site, you can virtually get a place on rent anytime is what the promise is from
Commenting on the campaign, Sundeep Sehgal, AssociateVice President, JWT Delhi said, &ldquoThe film is a comical take on life&rsquos unpredictable twists and turns. You never really know when the roof over your head might be wrested away. But if you have the 99acres mobile app you needn&rsquot worry because it gives you instant access to a plethora of properties.&rdquo

Creative Credits:
Shujoy Dutta
Vice President & Executive Planning Director

Sundeep Sehgal
Associate Vice President & Sr. Creative Director

Neha Banga
Copy writer

Neetika Aggarwal
Vice President & Client Servicing Director

Akshat Singh
Associate Vice President & Client Servicing Director

Anusheel Chowdhury
Account Director