In addition to promoting businesses internally, Info Edge recognizes opportunities that a burgeoning internet sector provides. It believes original concepts, sustained execution and the spirit of enterprise are key elements for success in developing online businesses. The company has, therefore, invested in early stage start-up ventures to support the growth of these entrepreneurial driven activities; gain from enhanced value creation, where this occurs; and bring such enterprises into the Info Edge fold. Most of these companies are in the incubation/early stage phase:
Zomato Media Private Limited.
The website www.zomato.com has gained significant acceptance in the marketplace. It provides menus of restaurants, as well as reviews and ratings. Revenues are generated from advertisements of restaurants and lead sales. Currently, it has a wide coverage across many cities in India including Delhi, Mumbai, Bengaluru, Pune and Hyderabad and 22countries including Australia, Canada, Poland, New Zealand, UAE, Sri Lanka, UK, Qatar, Philippines and South Africa. From Vancouver to Auckland, Zomato is used by millions every day to decide where to eat in over 10,000 cities across 23 countries. The website also has a well-designed, popular mobile application, which has attained leadership position in many countries that Zomato is present in.
Applect Learning Systems Private Limited.
Applect launched a site called www.meritnation.com, which delivers kindergarten to Class 12 (K-12) study material online for students who wish to do self-study after returning from school. The site is managed by an experienced team that specializes in content development and assessment modules in the education space, and has a strong commitment to delivery. It provides:
- Online educational assessment for school students
- Free solutions mainly for mathematics and science for standard 2 to 12 of popular national curricula such as CBSE and ICSE. It has added some state board curricula as well
- Paid product for online assessment and teaching solutions
- Test preparation material for competitive examinations such as engineering and medical
Etechaces Marketing and Consulting Private Limited.
The company operates an online insurance aggregator website, www.policybazaar.com, which helps customers understand their insurance needs and select insurance schemes that best suit their requirements. Other financial products such as home loans, car loans and personal loans are also being added for comparison of financial products through the site www.paisabazaar.com.
Kinobeo Software Private Limited.
This website, www.mydala.com, provides discount offers and deals with a focus on the mobile application space. Revenues are generated from merchant commissions and fees from telecom operators.
Happily Unmarried Marketing Private Limited.
The business generates revenues from design and sale of fun quirky creative products through retail outlets and the site www.happilyunmarried.com. Such merchandise has a large addressable market especially the youth. The potential for an e-commerce version is being scaled up.
Canvera Digital Technologies Private Limited.
The website, www.canvera.com, launched in 2008 and offers solutions to professional photographers. Revenues are generated from sale of high quality printed photo books.
Mint Bird Technologies Private Limited
The website, www.vacationlabs.com, is a web-based booking system for tour operators providing services such as processing bookings, collecting payments, sending confirmation emails, reminder emails, feedback requests, accounting, and more.
Green Leaves Consumer Services Private Limited
Hyperlocal technology platform www.bigstylist.com is an on-demand marketplace for beauty professionals, which gives customers easy access to the network of certified beauty professionals in their neighborhood. Its USP is the ability to work with only experienced professionals and provide delivery of services in timespans as quick as an hour.
Rare Media Company Private Limited
The company’s service (www.bluedolph.in) uses a combination of a mobile phone-based application client and a hosted 'in the cloud' web server to provide secure employee location tracking and timekeeping for employers with mobile workforces. The service is delivered by means of the Blue Dolphin application with is pre-installed in specially equipped Android smartphones and the Blue Dolphin portal, an access controlled web portal.