One of India's first online platforms to cater to the real estate market, 99acres.com has a pan India listing of properties for sale, purchase and rent, spanning 25 plus cities. Catering primarily to real estate developers, builders and brokers, 99acres.com uses property listings, builders' and brokers' branding and visibility through microsites, home page links and banners to bring together and connect builders, brokers, dealers and interested buyers/sellers.
The number of property listings on the site reached 4.1 million by FY 2015-16, with paid listings accounting for 2,846,000 at the end of Q4 2015-16.
The key for the business is to stay a step ahead of intense competition in the market from national and local players as well as wider vertical product-selling sites. To this end, it has invested aggressively in the mobile platform which for the period April to June, 2015 was nearly 45% on the total sessions. The Android and iOS apps have gained traction in the market.
The company has a verification service under which a field verifier visits the ready to move property and validates correctness of property listing information and take photographs and updates the listing details, to the extent possible. This services facilitates informed decision making for users of our site. A map-based search is available for many cities in India.