Launched in May 2008, represents a huge opportunity to transform existing users of other mediums into internet users for the education sector. The demand for education and edu info services is rapidly growing in India due to an increase in enrolment in secondary education and participation of the private sector is resulting in greater awareness and spending on classifieds. is primarily a portal for information exchange; it connects the education seeker with the education provider. Its Campus Connect platform enables a direct touch point for higher education aspirants with current students across colleges in India. The site also provides access to credible, verified data on top recruiters and alumni salary.

A student (typically after having completed schooling, i.e., 10+2) can access comprehensive information on colleges, courses, scholarships, admission notifications, ask questions and get answers from users/experts and view recommendations for various colleges and courses. The site provides tools that enable its users to make a well informed decision by interacting with a community of users, domain experts and college/school alumni. For example, a Shiksha user can start a discussion at Shiksha Café or an ask & answer session, to seek the opinion of other users and domain experts including alumni and fellow students or the institute itself

On the other hand, the site helps institutes/colleges attract high quality admission enquiries and thus talent. The revenue model is based on advertisements placed by colleges, institutes and universities. Broadly, there are three categories of clients:

  • Indian education players (universities and institutes)
  • Test preparation and coaching institutes
  • Overseas universities and colleges targeting Indian students

The business is supported by offices across a few cities in India.