February 12 2015
Valentine&rsquos Day not just for couples reveals a survey by Jeevansathi.com
New Delhi, February 12, 2015
- 83%  of the youth believe in Valentine&rsquos Day
- Self-grooming is the new high this Valentine&rsquos day
- 47% respondents will celebrate their valentine&rsquos day by themselves or with friends
- Among the people who want to spend the day with themselves, 44% respondents want to relax at home, followed by going for a movie or grooming at a spa
- 44% men want to spend some quality time with their valentine, whereas 56% women prefer to plan lunch/dinner or gift roses/chocolates or something more extravagant
:  February 14th has become the embodiment of love for Indians. To gauge the preferences of Indian men and women that will make this day a special one, Jeevansathi.com, one of the leading matrimony portals in India, has conducted a survey with more than 4700 people. Encompassing the sample of various age groups, the survey revealed that 83% of the youth believe in Valentine&rsquos Day. Interestingly, spending quality time and grooming themselves is paramount with as high as 47% people, if compared with people spending the day with their special someone which accounts for 33%.
68% women are taking the lead when it comes to spending the day by themselves or with family / friends rather than with their special someone while 31% men showed interest in spending the day with their valentine.
When it comes to the ways of celebrating the day, 69% of the women said they would gift their valentine something expensive or plan for a movie or an outing. Whereas 64% men prefer to go out for a lunch/dinner to spend quality time with their valentine.
In addition to this, when asked on celebrating the Valentine&rsquos Day with Parents, the survey revealed that 82% of women get more creative with ways to celebrate with parents by planning a trip or gifting something expensive to express their love. While 42% men would plan a lunch/dinner with their parents.
Commenting on the trend, Ms Sumeet Singh, Senior Vice President- Marketing
, says, &ldquoValentine&rsquos day has become an important part of our social fabric with people celebrating it passionately every year.  Through this survey, we have come across valuable trends that take us closer to the people by analyzing their tastes and preferences.  It looks like cupid has done the job as the response was huge and positive.&rdquo
Jeevansathi.com, India&rsquos fastest growing matrimonial site provides online matrimonial classified services. It was acquired by Info Edge (India) Ltd (creators of leading brands such as Naukri.com, 99acres.com and Shiksha.com) in September 2004. Since 1999 Jeevansathi.com has helped lakhs of people find their life partners. Jeevansathi.com enables users to create a profile on the site and allow prospective grooms and brides to contact each other. Users can search for profiles through advanced search options on the site on various preferences ranging from basic details of preferred partner to Lifestyle, Career, Education, Profession etc. Members can avail free registration and make initial contact with each other through services available on Jeevansathi.com via Chat, SMS, and e-mail. With its headquarters in Noida (NCR), Jeevansathi.com operates through a national network of 54 offices in 37 cities and 14 exclusive match points.
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