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As part of the ‘Guess Who's Just Heard
from Us’ – the ‘Hari Sadu’ campaign won
a Bronze Effie in the Consumer Services
Category, at the 2008 Asia Pacific Effie
Awards. It has been recognized as one of
the most effective campaigns developed
and executed by agencies across the
region. The campaign was one among the
three winner campaigns from India. The
awards were conferred at a ceremony held
in Singapore on 29th Feb, 2008. |
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In November 2007, at the CASBAA TV
Advertising Awards 2007, Hari Sadu’
campaign won the “Best TVC India and
South Asia.” The CASBAA (Cable and
Satellite Broadcasting Association of
Asia) awards, now in its fourth year,
recognize and promote the outstanding
achievements of advertising creative
excellence in multi-channel TV in Asia
Pacific.The “Best TVC India and South
Asia” came from FCB Ulka for Naukri’s
‘Hari Sadu’ campaign. |
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The “Red Herring Asia 100" 2006:
Naukri won The “Red Herring Asia 100"
2006 award, for the INSTA HIRE Solution.
Insta Hire is a closed loop application,
which provides for instant contact by
recruiters and instant application by
recruitees via SMS. It is a breakthrough
recruitment solution available on a
revolutionary new platform going beyond
the standard.
The “Red Herring Asia 100" is given to
the top 100 Asian tech companies on the
basis of technology innovation,
management strength, market size,
investor record, customer acquisition
and financial health. This year the
awards were held in Hong Kong. |
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Silver EFFIES 2006: Naukri’s “Hari Sadu”
campaign won the “Silver Effies” 2006 in
Mumbai EFFIE awards Ideas that Work -
the great ideas that achieve real
results and the strategy that goes into
creating them. The EFFIE Awards gaze the
co-relation between the add release and
the increase in sales. Whether
mainstream or alternative; digital or
print; design or advertising; paid or
unpaid, if the campaign can demonstrate
measurable results its is eligible to
enter EFFIE. |
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Ad Club Calcutta Consumer Connect Awards
2006: Naukri won two awards at the
Advertising Club Calcutta “Consumer
Connect Awards’, for the “Hari Sadu”
campaign. One is the National Trophy in
the Consumer Services category & the
other is the Campaign of the Year.
In these Award the consumers play a
major part. Each entry goes through the
two-panel study to generate a Consumer
Connect Score. Each entry is taken
through two separate consumer panels.
First a "Market Assessment" is conducted
to determine current perception of the
brand. Then a "Stimulus Assessment" is
conducted with a matched panel to
measure the impact the entry had on
consumer's perceptions of the brand. The
winner is chosen based on a live
presentation of the case study. |
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Naukri.com had won a ‘Bronze Effie’ in
the Consumer Services Category at the
Bombay Effies 2005 for the ‘Washroom’
TVC, the first ad in the ‘Guess who’s
just heard from us campaign’. |
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