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The
“Red Herring Asia 100" 2006 : Naukri won The
“Red Herring Asia 100" 2006 award, for the
INSTA HIRE Solution. Insta Hire is a
closed loop application, which provides for
instant contact by recruiters and instant
application by recruitees via SMS. It is a
breakthrough recruitment solution available on a
revolutionary new platform going beyond the
standard.
The
“Red Herring Asia 100"
is given to the top 100
Asian tech companies on the basis of technology
innovation, management strength, market size,
investor record, customer acquisition and
financial health. This year the awards were held
in Hong Kong.
Silver EFFIES 2006: Naukri’s “Hari Sadu”
campaign won the “Silver Effies” 2006
in Mumbai EFFIE awards Ideas that Work -
the great ideas that achieve real results and the
strategy that goes into creating them. The EFFIE
Awards gaze the co-relation between the add
release and the increase in sales. Whether
mainstream or alternative; digital or print;
design or advertising; paid or unpaid, if the
campaign can demonstrate measurable results its is
eligible to enter EFFIE.
Club Calcutta Award: Naukri won two awards at
the Advertising Club Calcutta “Consumer Connect
Awards’, for the “Hari Sadu” campaign. One is the
National Trophy in the Consumer Services category
& the other is the Campaign of the Year.
In
these Award the consumers play a major part. Each
entry goes through the two-panel study to generate
a Consumer Connect Score. Each entry is taken
through two separate consumer panels. First a
"Market Assessment" is conducted to determine
current perception of the brand. Then a "Stimulus
Assessment" is conducted with a matched panel to
measure the impact the entry had on consumer's
perceptions of the brand. The winner is chosen
based on a live presentation of the case study.
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